For AJO leaders and teams
An independent read on whether your AJO and AEP investment is healthy, what the risk is, and what to fix first.
The questions you're accountable for
Is our investment healthy?
A one-page summary of health, risk and priorities.
What do we fix first?
A ranked findings register and a roadmap split into quick wins and structural work.
What are we missing?
A shortlist of use cases worth building, with how to measure them.
Are we compliant where it counts?
Consent, suppression and quiet-hours wiring reviewed against CASL and Quebec Law 25, with evidence.
How an engagement runs
Discovery and diagnosis
I review journey setup, datasets and schema touchpoints, and recent failures to find root causes and risk areas.
Readout session (60 min)
A working session with your administrators and campaign leads to confirm findings and agree priorities.
Roadmap and handoff
You receive the leadership summary, findings register and roadmap: what to change, how to test it, and how to stop repeats.
Fixed scope, delivered in one week, with a one-page summary for leadership.
Two to three weeks to stand up your priority use cases with measurement built in.
Pay after approval. Fit check in 24h. Full refund if I can't deliver.
Why an external expert?
Vs. Adobe Support
Support tickets can take weeks. I give you answers specific to your setup and your compliance obligations.
Vs. Big Agencies
Agencies want 6-month retainers to scope a fix. I scope, fix, and hand off within a fixed-scope engagement — a retainer is optional, never required.
Vs. Internal Devs
Your devs are strong, but AJO's platform edge cases require niche specialization. I augment their expertise where it matters most.
Vs. doing nothing
Every week a misconfigured journey runs, you spend team trust and budget on a platform that isn't paying back. Fixing it costs less than waiting.
The AJO Pre-Launch QA Checklist
26 checks across schema, audience evaluation, identity, capping, and personalization: a practical pre-launch checklist for AJO journeys.
- Schema & Data Layer
- Audience & Entry Logic
- Identity & Profile Resolution
- + 6 more categories