About AJO Solve Guide
An independent AJO specialist for teams that want their AJO investment to work.
The problem
Most AJO problems aren't bugs. They're schema mismatches, journey logic that doesn't match intent, audiences that evaluate late, and use cases nobody got round to building. Adobe Support takes weeks, agencies want retainers, and the one person who understands the setup is overloaded. This practice fills that gap with fixed-scope work.
Hi, I'm Shreyash.
I've spent 6+ years in martech, working with AJO and AEP at enterprise scale and with the data layers underneath them. The same failures come up again and again: schema mismatches that silently kill journey entry, audience evaluation lag mistaken for a platform bug, capping rules that suppress messages for weeks before anyone notices, and big platforms running one channel.
I started AJO Solve Guide because most of that is preventable if someone who has debugged it looks at your setup directly. Not after a two-week support ticket. Not after a scoping call with an agency angling for a retainer.
How I work
Root cause first. I look at schemas, orchestration logic and data flows, not just symptoms.
Evidence with every finding, and exact fixes you can hand to your team.
Straight answers. If the platform can't do what you need, I say so and suggest alternatives.
Independence. No Adobe affiliation, no vendor incentives. The goal is a team that can run this itself.
Background
- 6+ years in martech
- AJO and AEP at enterprise scale
- Regulated-market compliance depth (CASL, Quebec Law 25)
- Based in Toronto, Ontario
- Fixed scope, read-only least-privilege access, NDA available