Adobe Journey Optimizer, working the way it should.
Independent audits and hands-on help for AJO and AEP teams: a data foundation you can trust, journeys that enter and convert, delivery you can rely on, and measurement your leadership believes. Planning for AI assistants? I'll tell you honestly whether you're ready.
CA$1,999 · fixed scope · delivered in one week
Pay after approval. Fit check in 24h. Full refund if I can't deliver.
Not sure yet? Ask for a fit check
Where is your team with AJO?
New to AJO
You know your foundation is sound, or exactly what to fix first.
Sound familiar?
- You bought the platform. Now schemas, identity, consent and channel setup feel fragile.
- An agency built it and nobody in-house fully owns it.
Have AJO, underusing it
You leave with the 5 to 10 use cases worth building first, and how to measure each.
Sound familiar?
- Journeys exist, but results are flat or only one channel is live.
- Nobody is sure which use cases to build next or how to measure lift.
Running AJO, exploring AI
You know where you stand and what to fix first, whether or not you adopt anything.
Sound familiar?
- You want a straight answer on whether AI assistants help or add governance risk.
- You don't want a sales pitch, you want to know where you stand.
Sound familiar?
If you run AJO day to day
- A journey is live, the audience qualified, and nobody is entering. Or profiles enter a day late.
- Audiences evaluate later than the journey expects, and nobody can say why.
- Sends are lower than expected and capping, suppression or delivery issues are hiding in the logs.
- A personalization fallback or a wrong attribute mapping reached your whole list.
If you lead the team
- You've invested in AEP and AJO but can't tell whether it's healthy, or what it costs in rework.
- You don't know which use cases are worth building next, or how you'd prove they worked.
- Consent and suppression rules live across several tools and owners, and you carry the risk.
- Knowledge sits with one person or one agency, and a stuck issue becomes a weeks-long ticket.
Three things that decide whether AJO pays off
Data & foundation
AEP schemas, identity namespaces and profile resolution, datasets, consent enforcement and journey entry prerequisites. This is where most silent journey failures start.
Journeys & use cases
Journey architecture, how audiences evaluate, which use cases fit your business, and how to measure whether they work.
Delivery & trust
Suppression, frequency capping, channel configuration, deliverability, and CASL and Quebec Law 25 evidence you can show an auditor.
Fundamentals are most of the value. I say that plainly.
Start with the audit. Add help only if you need it.
AJO Health Audit
CA$1,999
Fixed scope, one week. A health check of your AJO and AEP setup with your live blockers root-caused, a use-case view, and a one-page summary for leadership.
Pay after approval. Fit check in 24h. Full refund if I can't deliver.
One burning issue, not an audit-sized problem? The AJO Power Hour is sixty minutes on screen-share: root cause and the exact fix, CA$199. If it's bigger than an hour, the full CA$199 is credited toward an audit.
Request a Power Hour →Proof you can inspect
6+ years in martech, independent, and I show my method before you pay
I don't name organizations or quote results. Instead, you can see how I work and what you'd receive before you pay.
| ID | Severity | Finding |
|---|---|---|
| F-01 | High | A namespace is mapped inconsistently across two datasets |
| F-02 | Medium | A suppression list is not applied to one channel |
| F-03 | Medium | Unsubscribe is not honoured across all journeys |
Illustrative example, not a client finding.
How I work
- Fixed scope and flat price. No hourly meter.
- Read-only, least-privilege access wherever possible.
- Every finding ships with evidence and a root cause.
- I tell you before you pay if I don't think I can help. If I can't deliver, you get a refund.
- NDA available.
- Independent: no Adobe affiliation, no vendor incentives.
Background
- 6+ years in martech, working with AJO and AEP at enterprise scale.
- Regulated-market compliance depth: CASL and Quebec Law 25.
- Based in Toronto, Ontario.
How it works
Submit the intake
A short brief on your setup and what's hurting. Not a sales call.
Fit check (24 hours)
I review it and tell you honestly whether I can help, before any payment.
Approve and pay
If it's a fit, you get a secure payment link by email.
Delivery
The audit lands in one week, with a readout call to walk your team through it.