AJO Foundations + Interview Ready
Build your AJO knowledge from the ground up and walk into interviews with confidence.
Learning AJO yourself? This is for individuals. Teams that want their setup reviewed should book the AJO Health Audit.
Learn AJO end-to-end and walk into interviews with confidence. Three guided sessions built around your role and experience level.
What we cover
Session 1 — Platform Fundamentals
AJO architecture, journey entry conditions, audience evaluation modes (read vs. evaluated), XDM field group essentials.
Session 2 — Delivery & Logic
Capping rules vs. frequency rules, suppression logic, personalization mapping, custom actions, and channel execution.
Session 3 — Interview Readiness
Scenario-based mock questions, your story bank, how to frame AJO experience in interviews at enterprise companies.
Who this is for
AJO practitioners who want to deepen their platform knowledge, professionals preparing for AJO-focused interviews, and campaign ops leads who need to ramp up quickly on a new stack.
Onboarding a team onto AJO/AEP?
New hires learning AJO by trial-and-error against production is expensive — in time, and in the mistakes that make it to a live send. If you're a manager or director staffing up on AJO/AEP, I can run this as a team engagement: sessions tailored to your stack, your stakeholders, and your rollout timeline instead of a generic curriculum. Tell me your team size and timeline in the request form and I'll put together a plan and pricing.
The AJO Pre-Launch QA Checklist
26 checks across schema, audience evaluation, identity, capping, and personalization: a practical pre-launch checklist for AJO journeys.
- Schema & Data Layer
- Audience & Entry Logic
- Identity & Profile Resolution
- + 6 more categories